Traditional competitive mobile games remain mainstream, and combining competition with progression is a new trend. Tencent and NetEase lead the market, with new competitors mainly from PC and console game adaptations. Tier-3 markets and Middle Eastern esports show great potential.

Teamfight Tactics innovates a lot but has a steep learning curve, while Hearthstone thrived after its return to China. The mixed gameplay boosts user retention. Meanwhile, excessive official intervention may trigger huge commercial risks.

The market is forecast to reach $250 billion by 2025 with an 11.7% CAGR. Tighter global regulations drive the industry to shift to low-interest, compliance-focused development instead of high-profit expansion.

Southeast Asia has differentiated growth, Latin America faces policy instability, and Africa balances scale and risk control. The industry is shifting from traffic-driven to scenario-based finance, with AI risk management crucial. It is evolving toward building long-term value-oriented financial health ecosystems.

The global expansion of Chinese short dramas has entered a new phase of efficient development and value enhancement, boosted by localized original works, AI empowerment and global collaboration. In 2025, they gained 2.15 billion downloads and over $2 billion in IAP revenue, with distinct regional market features. A complete cross-border industrial chain has taken shape, while traditional streaming platforms accelerate market entry. Facing high user acquisition costs and profit pressure, the industry is undergoing restructuring. Moving forward, AI, localized operation, IP value tapping and cross-border integration will lead sustainable global ecological development.

China’s board and card segment maintains stable supply under macro policies with obvious seasonal swings. The international casino market shows muted revenue fluctuations, requiring optimized advertising ROI. Taking MONOPOLY GO! and Playtika as examples, social gameplay and data-driven operations drive performance. The industry is evolving toward scenario-based social integration. Casino games need to learn from match-3 and SLG to enhance gameplay depth and achieve breakthroughs.

In 2025, the global mobile gaming market saw steady mild growth, fewer original IP blockbusters, and new regulations on App Store third-party payments. China’s market posted slight revenue growth, with rising female gamers boosting innovation. Differentiated content and value-driven strategies stand out. Mini-games and paid ads lead operations. Open-world gameplay will be the core industry trend in 2026.

Cash lending enterprises are experiencing a V-shaped recovery on the income side, with accelerated expansion of scale and optimized efficiency on the profit side, driving stable returns; The market space is good, with a phased increase in scale and seasonal dependence characteristics. The market is shifting from incremental driving to stock operation, and user retention can be enhanced through scenario extension and experience optimization; User experience can play a key role in the "customer acquisition retention conversion trust" business cycle of cash lending institutions;

What is the current development status of cash loan markets in various overseas regions? What are the characteristics of typical cash lending institutions and even application products? What are the differences in user behavior in different regions? What are the future development trends of the market? Dian Dian Data has compiled and released the 《2025 Global Digital Lending Market Research Report》, interpreting the development direction and current situation of key overseas cash loan markets from a data perspective, unlocking future opportunities and prospects for the market.

What is the scale and current development status of the overseas market for Chinese short dramas? What are the characteristics of the top and newly emerging overseas short drama platform application products? What is the future development trend of the overseas market for short dramas? Dian Dian Data has launched the 《2024 China Short Drama Overseas Market Insight Report》, interpreting the development direction and current situation of the short drama overseas market from the perspective of data, and unlocking future opportunities and prospects for the market.

This report will analyze the current development status of social markets at home and abroad, interpret the development of social markets in major regional countries and typical social enterprise development cases from a data perspective, and help users and readers better grasp the future development trends of the social market.

In the first half of 2025, the revenue of China's mobile gaming market increased by 1.7% year-on-year, driven by top and bottom tier products. However, for the second tier products represented by anime games, the risk of structural looseness revealed by the sharp decline of their income data may lead to the narrowing of echelon differences.

The overseas market achieved a significant growth of 9.2% month on month on the download side, the revenue growth was slightly weak, only 1.8% month on month.