In the first half of 2025, the revenue of China's mobile gaming market increased by 1.7% year-on-year, driven by top and bottom tier products. However, for the second tier products represented by anime games, the risk of structural looseness revealed by the sharp decline of their income data may lead to the narrowing of echelon differences.

The overseas market achieved a significant growth of 9.2% month on month on the download side, the revenue growth was slightly weak, only 1.8% month on month.