As April approaches, the new game market continues to maintain its active momentum since the Spring Festival due to the continuous output of new products from manufacturers such as Tencent and Netmarble. In terms of data performance, the number of products on the list and individual product data for this period are lower than the previous month, and the top products are not as dazzling as the previous month. However, compared to previous years, they are still above the moving average.
It is worth noting that in this issue's domestic and overseas rankings, there are many familiar faces from publishers who have disappeared for a long time, such as Perfect World and Haibei, who have emerged with new products. Based on the trend of previous years, this may be a harbinger and prelude to the outbreak of the new tourism market in the future.
Firstly, looking back at the data situation of Tencent's release of "Rock Kingdom: World" in late March in China, this legitimate open world sequel based on a classic IP continued to experience data peaks in the second month after its launch. After the data statistical cycle was extended to below the same level, the data on both platforms surged.
After the launch event, with the launch of the S1 season's "Dark Night Light", the joint activities with Shangmei Film and the "Star Roaming" theme event have received good feedback; The special event "Rock Dream Builder" collaborates with players to create Pok é mon, which has been held twice so far. The two co created Pok é mon "Spring Rabbit, Twilight Star" have both received praise and recognition from players, successfully helping the game maintain its peak popularity after opening the server. At the same time, the "Heartfelt Weaving Gift" login activity has been extended again with the continued popularity, further ensuring player stickiness. According to DianDian data statistics, as of April 22nd, one month after the game's release, the download volume of "Rock Kingdom: World" has exceeded 10 million, with an estimated revenue of over 36.7 million US dollars (approximately 250 million RMB).
Looking back at the new travel data for April. The data of 6 new games in this issue meets the statistical standards of our ranking. While the overall quantity has increased, the data has fallen slightly, and the individual product data seems somewhat overshadowed by the outstanding performance of the top products last month. Below, we will continue to provide a brief analysis of several products released domestically last month based on the monthly revenue data ranking.
Firstly, there is the supernatural urban open world RPG product "Alien Ring" developed by Fantasy Tower Studio under Perfect World. As another open world work after "Fantasy Tower", this work has attracted considerable market attention with its strong foundation in Unreal Engine 5 and its positioning as a "supernatural urban open world", with a cumulative global pre order volume of over 35 million. On the second day of the release of the game, the day before the public test, the game topped the free list of App Store games in Chinese Mainland and continued to dominate the free list of action game categories. This shows the popularity accumulated.
The play method of Heterocyclic combines various elements such as open world exploration, combat, simulation management and social interaction. In particular, the freedom of urban life simulation can be regarded as a major feature of the game. The experience of playing methods such as free driving and modifying vehicles, buying and decorating properties, and operating stores is similar to that of end game. The title of "anime GTA" is a great gimmick, which has attracted many players since its disclosure; The combat system with the core mechanism of "ability combination" provides a refreshing combat experience while also having a certain level of strategic depth. The addition of Unreal Engine 5 on the screen is impressive, but the high graphics threshold makes this advantage not significant for mobile players. Overall, the product is commendable in all aspects, but insufficient optimization or limitations have hindered its initial performance on mobile devices.
Secondly, it is the open world ARPG mobile game "King of Glory World" developed by Tencent Tianmei Studio based on the national IP "King of Glory". Perhaps due to the deeply ingrained IP, players have extremely high expectations and demands for this game, which has also fueled the development team's ambition to make this game a "national level" product. Therefore, in order to meet as many needs and preferences as possible, this game integrates the majority of mature gameplay that has been validated in the market, including open world, MMO dungeons PVP、 Home and other elements are readily available. However, under the accumulation of gameplay, the player's experience is actually confused and unable to find the core focus.
At the same time, in order to meet the depth of gameplay and the overall smoothness of the game experience, the game has to make some trade-offs in terms of audio-visual details, and the development cost and time pressure also limit the upper limit of the final product. From its current data, although it is not inferior to similar products, the previous open world product "Rock Kingdom" Zhuyu, which was released in the same category, ranks first. Considering the IP influence and player expectations of this game, its current performance is not so satisfactory.
Later on, it was a magical MMORPG product jointly produced by Jiangsu Sanjiu Interactive Entertainment and Nanjing Chenqu Technology, adapted from the classic PC game "Tears of God" under the authorized license, titled "Tears of God: Conflict". The core positioning of this work is clear, focusing on the nostalgic route. The gameplay deeply restores the classic settings of the PC game, including four basic professions and transfer branch systems, as well as a hardcore death mode. At the same time, the dynamic weather and day night alternation system, high-definition remastered graphics effects, and other optimizations that do not affect the essence of the game have taken the experience of this game to a higher level. The precise positioning and solid quality have enabled this game to ultimately gain recognition from the target core players, which is reflected in the revenue data.
Finally, there is the Three Kingdoms themed national war SLG mobile game "Three Kingdoms: The Return of the World" developed by Kaiying Network. The core idea of this work is to "reduce the burden on the liver", in order to distinguish it from other SLG products with Three Kingdoms themes and take a differentiated route to break through the situation. The game has greatly simplified or even removed time-consuming processes such as "paving roads, farming, and personal construction" that are common in traditional SLG. The "three line nine grid" layout and the "one skill multi use" system have also amplified the real-time excitement during battles. The unique gaming experience has indeed helped the game accumulate considerable popularity in the short term, with impressive opening data. However, the abandoned SLG depth may also affect the performance on the revenue side, and even overdraw long-term vitality.
In addition, the short term performance of the vertical screen bullet screen shooting+anime formation mobile game "Scrambling World", developed by Brainstorm Studio and released by Tianti Network at the end of the month, is amazing. The visual impact and trendiness brought by the nonsensical style of "Shenjin" have hit the preferences of young users who pursue distinct personalities, becoming the main reason for the rapid dissemination and data growth of the work. We will also continue to monitor its later performance.
Turning our focus to overseas, we still saw 13 new games enter our field of vision last month, with an overall decline in both quantity and data performance compared to the previous month, and a significant gap in revenue performance among top products. Manufacturers in East Asia, represented by China, Japan, and South Korea, remain the main suppliers of overseas new tourism markets, leading in product revenue data.
In the new games released in overseas markets at the end of March, in addition to the three products previously listed, the first month revenue data of three other products also showed a significant increase after the statistical period was extended to one month and entered our field of vision. Among them, "The Division Resurgence" (National Blockade: Dawn), as another FPS PC derived mobile game product launched by Ubisoft after "Rainbow Six", once again demonstrates the global influence of its IP, relying on the authentic PC game experience to achieve stable data results.
Meanwhile, among the three products that made it onto the list last month, "DISSIDIA DUELLUM FINAL FANTASY" and "Ragnarok Origin Classic" both continued their strong performance in terms of revenue with the support of IP. KONAMI's new game "パワプㄆーベンチーズ", with its unique character shooting style that caters to the preferences of local players, saw a data peak and further revenue growth with the release of a new script "タトレスュアアカデー" at the beginning of the month.
Returning to the new tourism market that made it onto the list in April, Japanese and Korean manufacturers have remained active this period, with Netmarble and SQUARE ENIX having products on the list for two consecutive months with impressive data performance. From the perspective of product data, the performance of top products is not as good as last month, and the revenue stratification of products is still evident.
Although the cultural controversy surrounding the gestures and actions of animated characters sparked a public opinion crisis on the first day of launch, the development team's quick response and persuasive attitude helped the product quickly regain its reputation and even to some extent convert public opinion into traffic. Solid product quality has ultimately helped the product achieve considerable results in T1 markets such as Japan, the United States, and South Korea.
The second is the Roguelite action RPG mobile game "DRAGON QUEST Smash/Grow" jointly developed by SQUARE ENIX and KLabGames. As the first Roguelite work in the Japanese national RPG IP "Dragon Quest" series, the audio-visual all-star lineup composed of the original cast of Horii Yuji, Toriyama Akira, and Sugiyama Hiroshi is its biggest source of artistic capital and IP appeal. Although the level design is relatively linear and there is a sense of repetition in the middle and later stages of content and daily tasks, the game still achieved an estimated revenue of over 11.17 million US dollars in less than two weeks of release, with the Japanese domestic market accounting for over 86.9%.
Then two products with revenue data of over two million US dollars are classified as the second tier. Firstly, MOVER GAMES is authorized to release the official MMORPG mobile game "New Hot Blood Jianghu: World" from China, Hong Kong, Macao, Taiwan, and South Korea under original factory supervision. As the latest masterpiece of the 20th anniversary of this IP, the game completely replicates the classic settings of PC games, with core gameplay centered around career development, faction confrontation, and free economy, accurately targeting players' nostalgic needs. Its overall optimization idea is similar to that of the end game IP mobile products, such as "Cry of God: Dispute", which has been released in China, and also verifies the feasibility of this model again.
Next is the innovative "Dice+Loguelite" new product "Dicero!" launched by Habby. This game has made new adjustments and innovations within Habby's signature "addictive mild gameplay+Roguelike+peripheral development" methodology framework, deeply integrating the dice rolling and rolling type with the Roguelike corresponding in-game skill enhancement system, making the game more dramatic and strategic while maintaining excellent long-term abilities. It is worth noting that this game adopts a new approach to monetization that differs from previous classic products, adding a lot of uncertainty to its long-term performance. We will continue to follow up on its market performance in the future.
The third tier consists of products with an income of over one million US dollars. This includes two domestic products, "NTE: Neverness to Everness" and "Oha ヨーカイ! ヒー". The former is an international version of the supernatural urban open world RPG "Alien" released by Perfect World, and achieving current results in less than a week after its overseas launch is worthy of our greater expectations for its future. The latter is a ghost themed RPG called "Oha ヨーカイ!" released by Joy Net Games, an overseas brand under 4399, in the Japanese market! ヒーーヒー ", as the Japanese version of the product" Heroes Come and Play "previously released in Hong Kong, Macau, and Taiwan, has been validated by the market in terms of its gameplay mode. Therefore, it is not surprising that it has achieved current results in the Japanese market this time.
The other one is Pixel Brave: Idle RPG, a pixel style RPG released by JMMOBI Games. Its cute art style, refreshing placement, and relaxed strategic nature are all favored by the market in recent years, and the data performance of the works under the combination has a certain guarantee. However, the heavy metal content of the game has to some extent affected its reputation and overall data performance, resulting in a significant decline in its data.
Products with income below one million US dollars are classified as the fourth tier. Most of them are sports themed simulation products, and the main download user sources are emerging regions such as India and Brazil. The Google Play platform has become a fertile ground for the rapid growth of such games.
