With the smoke of the Spring Festival season dissipating, the new tourism market has also experienced a recovery as scheduled. Tencent took the lead in the domestic market, driving the overall new game data back to the previous level; In terms of overseas markets, East Asian manufacturers represented by China, Japan, and South Korea have once again become the backbone of growth, driving the overall data of overseas markets to achieve V-shaped growth. Overall, the global new travel market has calmly passed the "awkward period" of February and officially kicked off the development of the new year.
View the new tourism data for March directly from the perspective. The data of 5 new games in this issue meets the statistical standards of our ranking. The quantity is only one more than last month, but the overall data is far from satisfactory, with a significant increase in individual product performance compared to last month. Here, we will briefly analyze several products released in China last month based on the monthly income data ranking.
Firstly, the legitimate open world sequel "Rock Kingdom: World" developed by Tencent Magic Cube Studio and based on the classic IP "Rock Kingdom". As a childhood memory that accompanied a generation of players to grow up, this game has greatly expanded on the basis of retaining core pet development and turn based battles, integrating various rich gameplay such as open world exploration and PVE challenges. In terms of combat mechanisms, the concept of "whole team sharing energy" is eye-catching. This mechanism cleverly balances the attribute differences between characters, avoids the appearance of strongest characters, and thus endows battles with deeper strategic depth. In terms of social gameplay, the "non mandatory social" mechanism that supports multiplayer collaboration to capture rare elves and team up to challenge world bosses has also won the favor of many players.
This work is not a "high-definition image quality replica" of the previous web version, but a new version that has been fully reconstructed using the Unreal Engine 4 and achieved intergenerational transitions in scene art. But the details of the restoration of classic elements are still enough to evoke memories for IP fans. With solid content polishing and a strong user base, Rock Kingdom: The World also topped the free App Store list in Chinese Mainland the day after its launch. According to DianDian data statistics, as of the end of March, the game has achieved over 2.04 million downloads and an estimated revenue of over 9.22 million US dollars (approximately RMB 63.04 million) in just 10 days after its launch.
Secondly, it is a RPG product titled "Breaking the Sky: Rise of Youth" published by Le Niu Games, authorized by a legitimate IP and adapted from the popular novel "Breaking the Sky" by Tian Can Tudou. This work is similar to the core route of many anime adaptations, focusing on the experience of "original restoration". The overall art style adopts Chinese animation style 3D modeling, and the character images and skill special effects pursue a high degree of restoration of the original setting, while also being highly imbued with Eastern fantasy colors; At the same time, the core gameplay adopts a combination of card cultivation and turn based automatic combat, with a light strategy approach that is quite friendly to both the original and IP audiences in terms of the difficulty level of the storyline. Despite limited innovation, this work has achieved steady performance in the domestic market thanks to its strong IP appeal and friendly operational strategy.
Later, it was released by DreamFun Games and was derived from the WeChat mini game "Dream Guard", a tower defense grass cutting mobile game called "Dream Guard". As another popular mini game, its gameplay combines three popular elements: Roguelike, tower defense, and lawn mowing challenges. The refreshing visual feedback of "lawn mowing screen clearing" combined with the random fun of Roguelike construction system lays the foundation for the game's magical appeal. In addition, the setting of "Dream Spirit" in its cultivation system provides a long-term growth line for resource collection for the more repetitive mainline map pushing gameplay, helping the game improve player stickiness and to some extent delay the trend of its data performance from high to low.
Finally, the Q version of the China-Chic Three Kingdoms theme round system strategy RPG mobile game "Strange Stories of the Three Kingdoms" issued by Tencent and created by the original team of the Neolithic Age. The overall gameplay of this game is similar to the former, with 5-person teams engaging in automatic turn based battles. In addition, the influence of the Neolithic Age can also be seen in the cultivation, social and economic systems. It can be seen that the team seems to want to replicate the success of the former in the Three Kingdoms theme, but judging from the opening results, the game still has a long way to go.
Looking overseas, a total of 16 new games entered the monitoring field last month, with an increase in quantity compared to the previous two months. The overall data performance has also returned to the benchmark line of the first month of the year, with particularly impressive revenue from top products. From the perspective of the composition of manufacturers, domestic manufacturers have regained activity, and Japanese and Korean manufacturers have also made efforts in the new product market. The three have once again become the main force in the supply of new games in this issue. At the same time, there are still products with revenues in the tens of millions of dollars on the list this month, demonstrating the sustained vitality of the market.
Let's first review the new game products released at the end of February. The two major IP products of Ubisoft and Sybo Games ApS, Rainbow Six Mobile and Subway Surfers City, also demonstrated their huge influence globally after the statistical cycle was extended. Among them, the latter, as one of the most classic IPs native to the mobile gaming field, received over 16.75 million downloads worldwide in its first month of release. With the start of the new season, as a legitimate sequel, it has taken over the baton of its predecessor and its operation is on track smoothly.
At the same time, two products with similar gameplay, Jewel Coloring and Craft Land: Sandbox World, which were launched at the end of February, have also received good feedback globally, especially on the Google Play platform. The former is a pixel puzzle, while the latter is similar to the construction mode version of the classic sandbox game Minecraft. In addition, the open world MMO "The Seven Deadly Sins: Origin," adapted from the classic comic IP "Seven Deadly Sins" globally released by South Korean manufacturer Netmarble on the last day of February, also earned an estimated revenue of over $4.05 million in its first month, and its overall performance met expectations.
Return to the list of new arrivals in March. In addition to the return of Chinese manufacturers, it is worth noting that Netmarble continued to promote its domestic products overseas while releasing two IP masterpieces in late February and early March. And the performance of these three products, as well as several of them in recent years, also reflects their mature product output and operational capabilities.
Still classify overseas new travel products based on income data. The first installment was released globally by Netmarble at the beginning of the month, based on the classic online game IP "Stone Age", and is a new derivative RPG called "StoneAge: Idle Adventure". The game was previously tested in a few countries and regions in August last year, with a core gameplay of pet development, idle placement, and turn based combat. This game also adopts a light strategy approach, combining mechanisms such as automatic combat, one click sweep, and offline revenue to reduce the game's popularity.
Since the global success of "Mushroom Hero", the idle mode has actually spawned a large number of products in the Korean market in recent years. Under the premise of adopting mature gameplay and mechanisms, StoneAge: Idle Adventure is overall similar to a "Mushroom Hero" with a "Stone Age" shell. With the global influence of its IP, Xuan speculated that taking a sentimental route naturally brought considerable exposure and download data to this game, and through the proven magical gameplay conversion, it was enough to ignite data in a short period of time. According to DianDian data statistics, the estimated revenue for the month of its launch exceeded 18.99 million US dollars (approximately 130 million RMB).
The second tier consists of two products with estimated revenue data of over four million US dollars. One of them is the dark gothic MMO "VAMPIR: Blood Heir" released by Netmarble in Hong Kong, Macau, and Taiwan. The game was launched in South Korea at the end of August last year, with an overall style of Western fantasy that is most familiar to Korean online games. The gameplay and mechanics are no different from traditional MMOs, and the biggest feature is the setting that all characters are vampires, which means that all professions have the ability to heal and restore blood, breaking the traditional MMO framework that relies on healing professions. This landing in Hong Kong, Macau, and Taiwan should be the first stop for its global expansion, and the current achievements may strengthen its confidence in continuing to advance.
The second is the latest mobile game in the Final Fantasy: Clash series, DISSIDIA DUELLUM FINAL FANTASY, developed and published by Square Enix. This game combines MOBA strategy and action RPG elements while retaining the charm of IP characters, focusing on 3v3 team collaboration PvE racing battles. Its biggest highlight is that it abandons the original hardcore combat and moves, adopting an automatic combat+skill release mode that can be operated with one hand. Based on the data of less than 10 days since its launch in the first month, although sacrificing some hardcore experience, it has gained a broader potential player base. With the support of IP, the game has successfully attracted more new generation players and achieved impressive results.
Then five products with estimated revenue of over two million US dollars are classified as the third tier. Among them, the placement of dark themes by Sanqi Interactive Entertainment and the new game "Last Asylum: Plague" by SLG have been introduced in the previous issue. Interested readers can click on the collection at the end of the article to jump to the previous issue for viewing, and there will be no further elaboration here. In March, the game was officially launched in Japan and South Korea, and achieved good results in both places, with an estimated revenue of over 2.37 million US dollars in both regions in the month of its launch. In addition, the 3v3 real-time competitive basketball mobile game Kuroko's Basketball: SR, based on the IP authorization of the popular anime Kuroko's Basketball, was also released and launched by LMD Games in the United States, Canada, and Southeast Asia in March. Based on the results of the game's release in August last year, its current performance is not surprising.
Next is the RPG "DX: 각동들" (DX: Awakeners) released by Zulong Entertainment in South Korea. The Chinese version of the game (Dragon Clan: Kassel Gate) was launched in September 2024, with an estimated revenue of over 7.26 million US dollars in its first month of release. This work is made by UE4 engine. It is a common anime round fight in playing method, and it also integrates multiple elements such as home cultivation system and role restraint system. The lightweight processing in details helps the game gain a lot of good feelings. This landing in South Korea also achieved a good start.
Then came the new RPG release "War of Genesis: Idle Heroes" based on the Genesis War IP, released by South Korean manufacturer NewNormalSoft. This work continues the worldview of the Genesis War series and adopts the overall Korean anime style. The use of terms such as "free resources" and "zero payment" on the promotional side, as well as the gameplay mechanism of "automatic hunting", have laid the core design concept of the product, which is lightweight like most of the products on the list this issue. However, due to the influence of IP, the data of this work appears slightly dim compared to other IPs from the same period such as the Stone Age.
Finally, the anime science fiction theme RPG StarSavior developed by the Korean developer STUDIO BSIDE. The Japanese and Korean version of the game was released in November last year, with Korean 3D modeling incorporating Japanese anime style, and a lineup of well-known voice actors such as Masanari Matsuoka and Coriander Hanazawa providing some endorsement for the overall quality of the adaptation. And the performance of the game in its first month of release in Japan and South Korea also reflects to some extent its upper limit.
The fourth tier consists of three products with estimated revenue data of over one million US dollars. One is the beautiful girl development and dungeon exploration mobile game "MUV-LUV Girls' Garden" jointly developed by KMS and EXNOA, based on the well-known science fiction visual novel IP "Muv Luv" series. The theme and gameplay of this game are not new, and its main popularity on the Japanese server comes from its R18 page game version, which includes adult oriented plot and CG. Moreover, the character design on the mobile version is far from the realistic military style of the original work, so the online performance of the mobile game is actually not as popular as its local IP.
The second is the new MMO product "Ragnarok Origin Classic" developed by South Korean manufacturer Gravity based on the classic IP "Legend of Wonderland". The classic online game IP mobile game reset, combined with emotions as the selling point, has become a tried and true gameplay mode for the IP "Legend of Wonderland". In recent years, more than ten products have been launched under the keyword RO alone, but their high success rate cannot be ignored. The performance of this work in the first month of landing only in Taiwan, China, Southeast Asia and other places is enough to prove its IP value and even the feasibility of the model.
The third one is the Japanese domestic cultivation simulation RPG "パワプヨアーベンチーズ" released by KONAMI. The overall design of this game adopts a Japanese Q-version cartoon style, with character designs similar to the well-known Japanese animation "Pinball Superman". Combined with the game's gacha mode, it creates a visual sense of amusement park pinball games. The overall gameplay of this game is still the popular cultivation and placement automatic battles in recent years, and the highly immersive Japanese arcade game music and character design have become important reasons for attracting local players.
Products with income below one million US dollars are classified as the fifth tier. It is worth noting that less than a year after going global to the Middle East, Tencent finally launched "Honor of Kings" on the Google Play platform in India, which is the international version of "King of Glory". In the first month of its launch, it received over 3.32 million downloads in the region.
