The game "Infinite Reincarnation" under Da Meng Long Tu is definitely one of the top mini games with the best attention and market performance at the beginning of this year. The game appropriately and seamlessly integrates popular elements such as "micro terror, search and kill, and meat pigeon", and is also the first IAP work of the relatively fresh casual gameplay framework of "search and kill+meat pigeon".

01

The first round of 'Endless Reincarnation' went global and was launched in 6 major regional markets

On the 4th day of testing, the turnover was 143000 US dollars, with a positive trend

The overseas efficiency of this game is very high. At the end of March, it started pre registration under the game name "Endless Reincarnation: Guiyu Touching Gold" (hereinafter referred to as "Endless Reincarnation") on the app stores in Hong Kong, Macau, Taiwan, and Singapore, Malaysia, and Thailand. It was also during this time that the game began small-scale release simultaneously.

On April 14th, the game officially began public testing in these six regional markets (achieving a milestone of 1 million pre orders). At that time, the investment significantly increased but did not follow the path of short-term explosive volume sprint. From the trend, it seems that the game wants to gradually increase its scale with the test results.

In terms of the list, Endless samsara hit the top 1 of the free list of iOS games in Hong Kong and Macao, China, Thailand and Taiwan, China on the first day. At present (April 20), it is still the second place in Hong Kong, Macao and Taiwan, China, and the ninth place in Thailand on the free list of iOS games. At the same time, the best-selling list of iOS games is also in the top 25 of Hong Kong, Macao and Taiwan, China.

In terms of specific market data, in terms of download volume, it achieved 46000 downloads on the first day of the public beta, and since then, the daily download data has been growing slightly, currently exceeding 50000.

On the fourth day of the official launch, the cumulative download volume of the work was about 206000, of which Taiwan, China, Thailand and Malaysia ranked top 3 with 41.28%, 39.34% and 9.97% respectively. In terms of the platform, Google Play accounted for 57.16%.

It is worth mentioning that as early as one and a half months before the release of "Endless Reincarnation", "Virus Battle Royale" (internationally known as "Dead By Extraction") chose to go abroad.

The latter is an IAA mini game that was first launched in China in November 2025. It features an innovative combination of "vertical screen+search, fight, and retreat+meat pigeon", which naturally forms a map movement line through "climbing buildings". The combination of "repairing doors" and "meat pigeon" allows players to allocate time between search, fight, and retreat based on the level situation, rather than playing a meat pigeon tower anti mowing game, which is the prototype of the former's gameplay.

At the end of February 2026, "Virus Battle Royale" officially landed in more than 170 countries and regions. Although its cumulative download volume within 4 days was only 13000, far lower than the performance of "Endless Reincarnation" in 6 regional markets during the same period, the download trend has been relatively good. Currently, the daily download volume has exceeded 10000, and the cumulative total download volume is about 540000, with Russia, the United States, and Thailand ranking in the top three with a proportion of 20.45%, 19.91%, and 10.6%.

In addition, although "Virus Battle Royale" is a pure IAA product, there have been recent reports that the game seems to be preparing for an IAP version.

Next, shift the focus back to the IAP flow situation in 'Endless Reincarnation'. On the first day of the public beta, it earned around $15000 (approximately RMB 102000), and since then, the data has been slowly increasing. Currently, the daily flow has exceeded $50000 (approximately RMB 350000).

On the 4th day of the launch of Endless Reincarnation, its total flow is estimated to be about $143000 (about RMB 1 million), of which Taiwan, China, Hong Kong and Thailand rank in the top three with 60.92%, 25.46% and 5.81% respectively. From the perspective of the platform, the advantage of the APP Store significantly contributes 82.58% of the revenue.

02

Taiwan, China is the core market this time

Localization collaboration and physical incentives become key promotion focuses

In the first test of Endless samsara, Taiwan, China, China, is obviously its most important market, which shows strong characteristics of "localization co branding" and "material incentives" in its promotion and operation strategies.

Let's first look at the promotion side. Firstly, celebrity endorsements, inviting artist Chen Handian to serve as the brand spokesperson. Using Chen Handian's humorous and quirky style to interpret "Ghost Explorer", creating a sense of contrast in a terrifying atmosphere, and launching its own limited edition skin;

Following this is a localized cross-border collaboration, deeply linked with the well-known Taiwanese temple "Dajia Zhenlan Temple". At the same time, the game has launched the "Mazu Blessing Battle Dress" and exclusive skill "Heavenly Queen Blessing", which accurately resonates with the cultural resonance of Hong Kong, Macao, and Taiwan players through the concept of "Chinese folk customs+divine protection";

Next is the community and KOL matrix, where the game collaborates with well-known KOLs such as Uncle Red Ghost, Stanley, and Ayi for live streaming and strategy development.

On the operational side, the "Strange Realm Lucky Star" event is the biggest highlight, where players have the opportunity to receive 30g of physical gold rewards by exploring within the game. The official claims that a total of 165g of gold will be given out, achieving a closed loop of "game treasure search, reality treasure collection", which is somewhat similar to the visual experience of sending flowers in "My Garden World". In addition, there are welfare activities such as login gifts and multi platform linkage rebates.

03

The Chinese server is also slowly heating up, not in a hurry to get stuck on the track

Long term prospects for overseas performance, global sprint or goal

The absolute value of market data for 'Endless Reincarnation' is not impressive, but in fact, this short-term situation has also occurred on the Chinese app platform.

According to DianDian data, "Infinite Reincarnation" was first released as a WeChat mini game on February 12th this year. On February 17th, it entered the 26th place on the WeChat mini game bestseller list, and on February 21st, it entered the TOP10. Since then, the game has remained stable in this position for nearly a month. In mid to late March, its ranking began to decline, but it still ranks 44th on the WeChat mini game bestseller list.

Almost at the same time as the WeChat mini game, the Chinese version of the "Infinite Reincarnation" app was officially launched. However, its first day iOS revenue was only $4500 (about RMB 31000), but the daily revenue continued to grow, reaching a peak of $245000 (about RMB 1.67 million). During this period, the game reached the 11th place on the iOS game free list and the 45th place on the best-selling list. In the first month, its iOS revenue was approximately $2.4 million (about RMB 16.34 million), and the following month, the data increased by 110.6% month on month to reach $5.05 million (about RMB 34.5 million).

Obviously, slow heating is a consistent performance of this game, but the game's innovative experience of searching, fighting, and removing meat pigeons, as well as the deep cultivation framework accumulated by Dream Dragon Road, give it a deep growth line and combat system, which will support the game's long-term development goals.

In addition, it should be noted that the launch and promotion of this game's overseas expansion were only launched about two weeks before the official launch, and the launch strategy after the launch was a steady upward trend (predicted to be in a stable promotion period for a long time). The official does not seem to be in a hurry to aggressively promote the product's positioning track as soon as it goes live, but rather regards these six regional markets as sharpening stones to prepare for future global launches.

Overall, there is currently no mature product available for the overseas search, play, and withdrawal of leisure tracks, especially the meat pigeon track. This has provided "Endless Reincarnation" with a good market environment and debugging time. Therefore, the game is not in a hurry to rush to occupy space, but is more cautious in iterating and optimizing at the first stop of going global. Based on the product strength and domestic server performance, Dian Dian Hai holds a "cautiously optimistic" attitude towards the long-term results of the game going global.